Who We Are & How We Help

This is who we are

Iconic Home Loans is a young and progressive company. Our individual approach gives us the ability to offer a genuine and unbiased finance service that delivers real flexibility.

Our team are forward thinking and determined to present an experience for consumers that is relaxed, clear, simple and free from complicated language and processes.

We make home finance and other financial solutions simple, easy to understand and accessible for our clients, who range from first home buyers to those buying their second and third homes and from property investors to people planning their retirement.

Brand values

At Iconic Home Loans we work to a clearly defined set of brand values that guide the way we work with our clients and each other. We’re proud of our brand values and they will give you a clear idea of the type of people, service and company you can expect to experience when you contact us for your home loan and finance services.

Flexible - Our individual approach means we can offer genuine choice and flexibility.

Energetic - We are always motivated to find the best solution and we always look for new products and better ways to keep our clients informed and happy.

Innovative - We lead the Perth market in developing new ways of presenting and delivering financial solutions.

Original - We are non-traditional and non-generic and find new ways to think, deliver and stand out.

Excellence - In all things. Good is not good enough. Perfect is just about right.


Our company is all about people. Our staff and the clients we help.

Other companies might give you detailed profiles of key staff and what they like to do on the weekends.

But we’re not other companies, we’re Iconic.

The truth is, we simply couldn’t take you through the complexities of loans and finance with out the people we have, and they are all important. From our part time data entry person to our sales and marketing manager, from our receptionists to our senior brokers.

They all help us deliver our services.

They all help us step up and say ‘We’ll take you through it.’